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Data Centers
A minimalist portfolio site for an AI research collective. We focused on the beauty of raw data and the "unseen" connections between neural networks.
CLIENTS
Prism Labs
SERVICES
Racks and mounting systems, cabintes, UPS systems, racks, chassis, coolant units
YEAR
2024
The Challenge
The client wanted to be seen as "human-centric" while working in the most "machine-focused" industry. The branding needed to bridge the gap between cold code and warm human intuition, avoiding the clichéd "brain-circuit" imagery often associated with artificial intelligence.

Solutions
The client wanted to be seen as "human-centric" while working in the most "machine-focused" industry. The branding needed to bridge the gap between cold code and warm human intuition, avoiding the clichéd "brain-circuit" imagery often associated with artificial intelligence.











